GEO Digital Marketing

The SEO triangle is a concept that represents the three main elements of effective search engine optimisation: technical SEO, on-page SEO, and off-page SEO.

Technical SEO refers to the technical aspects of a website that can impact its search engine rankings. This includes things like website structure, site speed, mobile responsiveness, and the use of structured data. By ensuring that your website is technically sound, you can improve its visibility to search engines and make it easier for them to crawl and index your content.

On-page SEO refers to the elements on your website that you have control over, such as the content, meta tags, headings, and images. By optimising your on-page elements, you can increase your website’s relevance and authority, which can improve its search engine rankings. This includes things like keyword research, meta tags, and internal linking.

Off-page SEO refers to the elements that are not on your website, but that can impact its search engine rankings. This includes things like backlinks, social media, and online reviews. By building high-quality backlinks, increasing your social media presence, and fostering positive reviews, you can improve your website’s authority and visibility, which can lead to better search engine rankings.

Together, these three elements form the SEO triangle, and all three are important for achieving good search engine rankings. You should focus on technical SEO to make sure your website is technically sound and search engines can crawl it easily. On-page SEO to make sure your website content is relevant to the target audience and search engines. And off-page SEO to make sure your website has enough authority and trust in the eyes of search engines.