
The marketing funnel is a framework that represents the journey a customer goes through from becoming aware of a product or service to making a purchase. The funnel is typically divided into four stages: awareness, interest, decision, and action. Marketing funnels help businesses grow by providing a clear picture of the customer journey and identifying

Monitoring key performance indicators (KPIs) is important because it allows you to measure the performance and effectiveness of your business or organisation. By regularly tracking and analysing KPIs, you can identify areas of improvement, make data-driven decisions, and measure the success of your strategies and tactics. Additionally, monitoring KPIs can help you identify trends and
Are you tired of traditional marketing methods not delivering results for your business? Want to reach more customers and grow your sales? Look no further! Digital Marketing is the solution you need. First and foremost, Digital Marketing allows for targeting and analytics. With the ability to reach specific demographics and track the success of your
Digital marketing is a crucial aspect of any business, big or small. In today’s digital age, it is more important than ever for small businesses to have a strong online presence and effectively market themselves online. One of the benefits of digital marketing for small businesses is that it allows them to reach a wider
What are the 7 Ps?1. Product2. Price3. Place4. Promotion5. People6. Physical Evidence7. Process How are they used in digital marketing?For businesses to remain tactical and gain competitive advantage, they must continually revisit the seven Ps to make sure they are keeping up to date with the ever changing market and maximise results.For product based businesses
The evolution of traditional marketing has led to advertising more efficiently online which reap many benefits, as outlined below: Advantages
Hi everyone! My name is Georgia and I am a digital marketing enthusiast. Being CIM certified and having experience in the industry, I love sharing tips and strategies on how to effectively market your business online. Whether it’s through SEO, websites, paid advertising, social media, or email marketing, I am always learning and looking for