GEO Digital Marketing

Search engine optimization (SEO) is the process of improving your website’s ranking in search engine results pages (SERPs). This helps to increase visibility, drive traffic, and improve conversions. Here are the basics of SEO:

1. Keyword research: Research keywords that are relevant to your business and target audience, and use them in your website’s content and meta tags.
2. On-page optimisation: Make sure that your website’s content is optimised for search engines, including the use of keywords, meta descriptions, and header tags.
3. Backlink building: Building high-quality backlinks to your website can improve your search engine rankings and drive traffic. You can build backlinks by creating valuable content that other websites will want to link to, participating in online communities, and reaching out to other websites in your industry.
4. Track and measure: Use tools like Google Analytics to track and measure your SEO efforts and make changes as needed to improve your results.