GEO Digital Marketing

Recently, a documentary has been created about the Pepsi and Harrier Jet case that occurred in the early 1990s. The documentary, titled “Pepsi, Where’s My Jet?” delves into the details of the marketing campaign and the events that led to its ultimate failure. It serves as a cautionary tale for marketers everywhere. 

The Pepsi marketing campaign, which featured a Harrier jet as a prize for collecting 7,000,000 points, was targeted towards young adults in an effort to boost sales of Pepsi products. However, the campaign sparked controversy as it was revealed that the Harrier jet in the commercial was only meant for entertainment purposes and not to be given away as an actual prize. This lack of transparency and no disclaimer on the campaign’s actual intentions led to misunderstanding and negative consequences.

The documentary features interviews with former Pepsi executives, marketing experts, and plaintiff, John Leonard. It provides insight into the thought process and decision-making behind the campaign, and examines the impact it had on PepsiCo’s reputation and the advertising industry as a whole.

The documentary also explores the lessons that can be learned from the Pepsi and Harrier Jet case, and how it can serve as a cautionary tale for other companies. It highlights the importance of proper planning and execution in marketing campaigns, and the need for transparency and honesty with consumers.

Marketing is a powerful tool for businesses, but it is important to use it responsibly. The Pepsi and Harrier Jet case serves as a reminder to marketers everywhere to think before they launch and to consider all aspects of a campaign to avoid negative consequences and damage to their brand reputation.