GEO Digital Marketing

The marketing funnel is a framework that represents the journey a customer goes through from becoming aware of a product or service to making a purchase. The funnel is typically divided into four stages: awareness, interest, decision, and action.

1. Awareness: The customer becomes aware of a product or service through various marketing tactics such as advertising, public relations, content marketing, social media, and search engine optimization (SEO). Example: A customer sees a Facebook ad for a new fitness app.
2. Interest: The customer expresses interest in the product or service and seeks more information. Example: The customer clicks on the Facebook ad and is directed to the app’s website where they can learn more about its features and pricing.
3. Decision: The customer weighs the options and decides whether or not to make a purchase. Example: The customer compares the fitness app to other similar apps, reads customer reviews, and considers the cost before deciding to download and subscribe to the app.
4. Action: The customer makes a purchase and becomes a customer. Example: The customer completes the subscription process and begins using the app.

Marketing funnels help businesses grow by providing a clear picture of the customer journey and identifying areas where they can improve their marketing efforts. By understanding where customers are dropping out of the funnel, businesses can make adjustments to their marketing tactics to improve conversion rates and increase sales.