GEO Digital Marketing

Monitoring key performance indicators (KPIs) is important because it allows you to measure the performance and effectiveness of your business or organisation. By regularly tracking and analysing KPIs, you can identify areas of improvement, make data-driven decisions, and measure the success of your strategies and tactics. Additionally, monitoring KPIs can help you identify trends and patterns, which can be used to predict future performance and make more informed decisions. Monitoring KPIs is an essential aspect of effective business management and strategy development.

• Website traffic – This is the number of visitors to a website over a given period of time. It can be a useful metric to measure the effectiveness of marketing campaigns and the overall popularity of a website.
• Conversion rate – This is the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. It is an important metric for measuring the effectiveness of marketing campaigns and website design.
• Lead generation – This refers to the process of attracting and capturing potential customers’ information, such as email addresses or phone numbers. This is typically done through forms or landing pages on a website.
• Email open rate – This is the percentage of emails that are opened by the recipient. It is a useful metric for measuring the effectiveness of email marketing campaigns.
• Email click-through rate – This is the percentage of emails that are clicked on by the recipient. It is a useful metric for measuring the effectiveness of email marketing campaigns and the interest in the content being promoted.
• Social media followers – This is the number of people who follow a brand’s social media accounts. It is a useful metric for measuring the popularity and reach of a brand.
• Social media engagement – This is the number of likes, comments, and shares on a brand’s social media posts. It is a useful metric for measuring the level of interaction and engagement with a brand’s content.
• Customer lifetime value – This is the estimated revenue that a customer will generate over the course of their relationship with a brand. It is a useful metric for measuring the value of a customer and the success of marketing efforts.
• Customer acquisition cost – This is the cost of acquiring a new customer, including marketing and sales expenses. It is a useful metric for measuring the efficiency of marketing campaigns.
• Bounce rate – This is the percentage of website visitors who leave the site after only viewing one page. It is a useful metric for measuring the effectiveness of website design and the quality of website content.
• Page views – This is the number of times a webpage is viewed by a visitor. It is a useful metric for measuring the popularity of specific pages on a website.
• Average session duration – This is the average length of time a visitor spends on a website during a single session. It is a useful metric for measuring the quality and engagement of website content.
• Return on investment (ROI) – This is the profit or loss generated from a marketing campaign, expressed as a percentage of the cost of the campaign. It is a useful metric for measuring the overall effectiveness of marketing efforts.
• Net promoter score (NPS) – This is a measure of customer satisfaction and loyalty, based on responses to a question asking how likely a customer is to recommend a brand to others. It is a useful metric for measuring the success of marketing efforts and the overall satisfaction of customers.
• Customer satisfaction – This is a measure of how happy and satisfied customers are with a brand and its products or services. It is a useful metric for measuring the success of marketing efforts and the overall health of a business.