GEO Digital Marketing

Here are some SEO strategies that you should consider when creating a new website:

• Use keyword research to determine the keywords that are most relevant to your business and the ones that potential customers are using to search for your products or services. Semrush or Moz are great tools for keyword analysis.
• Optimise your website’s content for these keywords, including using them in the page titles, headings, and throughout the body of the text.
• Use header tags (H1, H2, etc.) to signal to search engines the hierarchy of your content and to make it easier for users to scan and read your pages.
• Use alt tags to describe the images on your website. This will not only improve the accessibility of your site for users with visual impairments, but it will also help with image SEO.
• Use internal linking to help search engines understand the structure of your website and to highlight the most important pages.
• Create a sitemap and submit it to search engines to make it easier for them to crawl and index your pages.
• Utilise social media to promote your website and to build high-quality backlinks from other reputable websites.
• Regularly monitor and track your search engine rankings and traffic to see how your website is performing and to identify areas for improvement.
• Consider using schema markup to help search engines understand the specific types of content on your website and to display this information in the search results.
• Make sure that your website is mobile-friendly and has a fast loading speed, as these factors are increasingly important for search engine rankings. Find our more about Mobile-First indexing here: https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing